We’re a full service management agency, yet nimble enough to be personal. We help athletes, broadcast personalities, events, brands and media properties to reach their full potential. Always with relentless attention to detail and immense personal focus.
We have experience from representing Ryder Cup and Solheim Cup Captains, Major Champions and players on all professional tours. Our services cover all aspects of player management including contract negotiations, tournament invites, brand building, communication and administration. We take pride in our personal approach and always being available to listen, advise or simply to talk golf.
Our full service Ice Hockey representation ranges from Junior Player Family Advisor to Senior Player Agent Agreements. Our players can expect full commitment to each individual when it comes to career advice, team matching, commercial affairs as well as analysis and counseling on how to develop on and off the ice.
In exclusive partnership with
We represent broadcast and other entertainment related personalities as well as established and developing program formats and concepts, with sports as the common denominator. We work with creators, producers and other key stakeholders to secure optimal value for our clients.
Our expertise in managing first class events spans many decades, continents and sports. From client brief through activation, our team has worked on behalf of sponsors, governing bodies and rights holders. We understand how to maximize budgets for sponsors and deliver exceptional activations and long term media value.
With a combined 100+ years of experience, the team at Progressive Sports & Entertainment have worked on everything from strategy to execution. We’ve managed teams, brands and companies. We have bid for, planned and implemented events, projects and programs on all continents. We have developed an invaluable, global network of unique contacts and we are making all of this available to you.
CEO, Co-Founder & Agent
Anders has spent over 30 years in sports marketing, brand communications and advertising. His sports marketing background includes The Volvo Tour, the Volvo Ocean Race, the Volvo Monte Carlo Open, FEI World Cup, ATP Tour Finals and the Winter Olympics. At agencies such as Grey, Greenspace and CP+B, he directed event and communication strategy for a wide variety of brands.
Partner & Senior Advisor
Arild is an international entrepreneur and investor with a focus on sports. He’s got wide experience in PR, communication, sales, management, strategy, gaming, travel, technology, investments and start-ups. Arild is a board member of PSE since investing in the company in 2019. He keeps an active interest in the business and contribute frequently as a business advisor.
Co-Founder & Agent
Nick has over 30 years experience in sports marketing, focused on events, sales, marketing and player management. This includes the commercial management of European and U.S. golf events as well as consulting for brands including Callaway, Canon, and Mastercard. He has represented players on all major tours including Per-Ulrik Johansson, Justin Rose, Solheim Cup Captain Catrin Nilsmark, and Ryder Cup Captain Sam Torrance.
Agent & Head of Hockey
Joel is a former elite level player and a SICO Certified Agent. He has extensive experience and knowledge about ice hockey, career development, coaching and counseling, teams, schools and academies, the visa processes and many of the challenges and opportunities that face ice hockey players. He’s also a highly skilled amateur golfer and has a great understanding and passion for the game.
David’s career spans over 30 years as leader, strategist and operator in club management, communication and sports marketing. He was a senior member of the European Tour Management team, latterly as Deputy Chief Operating Officer and Head of European Tour Properties. His career also include golf club management and development across Marriott resorts as well as many world-class private, commercial and membership facilities.
Meet the Team
“They have shown great understanding for me as a professional golfer and gone above and beyond to deliver commercial and personal services.”
Progressive Sports & Entertainment Nordic AB
Borraregatan 1 · SE-412 72 Gothenburg · Sweden
Tel: +46 733900022